{"id":413,"date":"2017-01-25T11:25:56","date_gmt":"2017-01-25T11:25:56","guid":{"rendered":"http:\/\/poschenrieder-consulting.eu\/en\/?p=413"},"modified":"2024-01-17T17:37:00","modified_gmt":"2024-01-17T16:37:00","slug":"human-resources-marketing-of-hidden-champions-in-germany","status":"publish","type":"post","link":"https:\/\/poschenrieder-consulting.eu\/en\/human-resources-marketing-of-hidden-champions-in-germany\/","title":{"rendered":"Human Resources Mar\u00adket\u00ading of Hid\u00adden Cham\u00adpi\u00adons in Ger\u00admany"},"content":{"rendered":"

One term, which is dis\u00adcussed repeat\u00aded\u00adly in many expert dis\u00adcus\u00adsions and is gen\u00ader\u00adal\u00adly dis\u00adcussed in the labor mar\u00adket, is the lack of spe\u00adcial\u00adists. Among oth\u00ader things, it is traced back to the falling birth rate since the year 1985 and the there\u00adof result\u00ading demo\u00adgraph\u00adic change. The decline of births and the shift of the age struc\u00adtures have a great influ\u00adence on the amount and the struc\u00adture of employed per\u00adsons in the labor mar\u00adket. This devel\u00adop\u00adment means for the com\u00adpa\u00adnies that they have to posi\u00adtion them\u00adselves as an attrac\u00adtive employ\u00ader through appro\u00adpri\u00adate human resources mar\u00adket\u00ading in order to gain new employ\u00adees and hold the exist\u00ading ones in the com\u00adpa\u00adny. This is valid for com\u00adpa\u00adnies of every size. A spe\u00adcial group of com\u00adpa\u00adnies are the so-called hid\u00adden cham\u00adpi\u00adons. Com\u00adpa\u00adnies that are count\u00aded to this cat\u00ade\u00adgo\u00adry are char\u00adac\u00adter\u00adized by spe\u00adcial prop\u00ader\u00adties and attrib\u00adut\u00ades, which makes them (glob\u00adal\u00adly) very suc\u00adcess\u00adful not sel\u00addom to glob\u00adal lead\u00aders in their indus\u00adtry. At the same time hid\u00adden cham\u00adpi\u00adons are aside of the indus\u00adtry most\u00adly unknown. They com\u00adbine the eco\u00adnom\u00adic suc\u00adcess of a glob\u00adal cor\u00adpo\u00adra\u00adtion with the size and the struc\u00adtures of a medi\u00adum-sized com\u00adpa\u00adny. Obvi\u00adous\u00adly hid\u00adden cham\u00adpi\u00adons act dif\u00adfer\u00adent\u00adly than oth\u00ader small and medi\u00adum-sized com\u00adpa\u00adnies. There\u00adfore, the ques\u00adtion is asked whether this is also applic\u00ada\u00adble to their human resources mar\u00adket\u00ading, how hid\u00adden cham\u00adpi\u00adons design their human resources mar\u00adket\u00ading and which chal\u00adlenges and chances are result\u00ading out of it.<\/span><\/span><\/p>\n

Let us take a look at the terms \u201cHuman Resource Man\u00adage\u00adment\u201d, \u201cHuman Resources Mar\u00adket\u00ading\u201d and \u201cHid\u00adden Cham\u00adpi\u00adons\u201d: Human resource man\u00adage\u00adment as cor\u00adpo\u00adrate func\u00adtion deals with all aspects which are in cor\u00adre\u00adla\u00adtion with the fac\u00adtor \u201chuman being\u201d. There\u00adby, it has passed sev\u00ader\u00adal stages of devel\u00adop\u00adment. The human was brought more and more to the fore and the top\u00adics of human resource man\u00adage\u00adment were becom\u00ading more var\u00adied. Human resources mar\u00adket\u00ading is a func\u00adtion\u00adal area of the human resource man\u00adage\u00adment. The super\u00ador\u00addi\u00adnate goal of the human resources mar\u00adket\u00ading is to cov\u00ader the demand for per\u00adson\u00adnel. This is achieved by hold\u00ading exist\u00ading employ\u00adees in the com\u00adpa\u00adny (inter\u00adnal human resources mar\u00adket\u00ading) and gain new employ\u00adees (exter\u00adnal human resource mar\u00adket\u00ading). There\u00adby, a vari\u00adety of inter\u00adnal and exter\u00adnal human resource mar\u00adket\u00ading instru\u00adments for exam\u00adple appraisals inter\u00adviews, open house days or a col\u00adlab\u00ado\u00adra\u00adtion with uni\u00adver\u00adsi\u00adties \/ uni\u00adver\u00adsi\u00adties of applied sci\u00adences are avail\u00adable for the human resources mar\u00adket\u00ading.<\/span><\/span><\/p>\n

And how could hid\u00adden cham\u00adpi\u00adons be defined? Most\u00adly hid\u00adden cham\u00adpi\u00adons are small and medi\u00adum-sized com\u00adpa\u00adnies, which are count\u00aded to the three lead\u00ading com\u00adpa\u00adnies on the glob\u00adal mar\u00adket or being mar\u00adket lead\u00aders on one con\u00adti\u00adnent, achieved an annu\u00adal turnover up to five bil\u00adlion euros and hav\u00ading a low lev\u00adel of aware\u00adness in pub\u00adlic. Fur\u00adther attrib\u00adut\u00ades of hid\u00adden cham\u00adpi\u00adons are that they are usu\u00adal\u00adly fam\u00adi\u00adly-run com\u00adpa\u00adnies and show a high inno\u00adva\u00adtion strength. In the rel\u00ade\u00advant lit\u00ader\u00ada\u00adture this phe\u00adnom\u00ade\u00adnon was researched for the first time by Her\u00admann Simon who gave these group of com\u00adpa\u00adnies its name. There exist approx\u00adi\u00admate\u00adly 1300 hid\u00adden cham\u00adpi\u00adons in Ger\u00admany, which make a small pro\u00adpor\u00adtion mea\u00adsured at all small and medi\u00adum-sized com\u00adpa\u00adnies, but ren\u00adder a con\u00adsid\u00ader\u00adable per\u00adfor\u00admance and that is the rea\u00adson why they are described as \u201cspear\u00adhead of the Ger\u00adman econ\u00ado\u00admy\u201d. But hid\u00adden cham\u00adpi\u00adons are no mir\u00ada\u00adcle com\u00adpa\u00adnies and there\u00adfore they also faced some chal\u00adlenges. For exam\u00adple due to the rea\u00adson that hid\u00adden cham\u00adpi\u00adons are nor\u00admal\u00adly fam\u00adi\u00adly-run, they could incur in sit\u00adu\u00ada\u00adtions where fam\u00adi\u00adly con\u00adflicts affect the com\u00adpa\u00adny. The research for suit\u00adable employ\u00adees is a fur\u00adther chal\u00adlenge. Rea\u00adsons for this are the rur\u00adal loca\u00adtion (in many cas\u00ades), the low lev\u00adel of pub\u00adlic aware\u00adness and the fact that due to the niche mar\u00adket, which hid\u00adden cham\u00adpi\u00adons often fill\u00ading out, they are seek\u00ading for cer\u00adtain and spe\u00adcial qual\u00adi\u00adfi\u00adca\u00adtions which are rarely to find in the labor mar\u00adket. In pos\u00adi\u00adtive case chal\u00adlenges could always be chances and are part\u00adly the rea\u00adsons why the com\u00adpa\u00adny has become what it is today.<\/span><\/span><\/p>\n

With\u00adin the frame\u00adwork of this arti\u00adcle, we had access to an empir\u00adi\u00adcal study, which was car\u00adried out online and addressed com\u00adpa\u00adnies, which belong to the cat\u00ade\u00adgo\u00adry of hid\u00adden cham\u00adpi\u00adons. There were 160 com\u00adpa\u00adnies con\u00adtact\u00aded from which par\u00adtic\u00adi\u00adpat\u00aded 39 at the study. The goal of the sur\u00advey was to fig\u00adure out how hid\u00adden cham\u00adpi\u00adons design their human resources mar\u00adket\u00ading in detail, how sat\u00adis\u00adfied they are with the results and which dif\u00adfi\u00adcul\u00adties they are faced. The first part of the sur\u00advey were gen\u00ader\u00adal ques\u00adtions to find out if the com\u00adpa\u00adny was actu\u00adal a hid\u00adden cham\u00adpi\u00adon. This was hold true for all par\u00adtic\u00adi\u00adpants. More\u00adover, the ran\u00addom sam\u00adple coin\u00adcides with the real sit\u00adu\u00ada\u00adtion in Ger\u00admany for exam\u00adple with regard to the per\u00adcent\u00adage dis\u00adtri\u00adb\u00adu\u00adtion of the indus\u00adtries and the loca\u00adtions of hid\u00adden cham\u00adpi\u00adons. The remain\u00ading ques\u00adtions aim for the human resource man\u00adage\u00adment of the com\u00adpa\u00adnies in gen\u00ader\u00adal and in spe\u00adcial for the human resources mar\u00adket\u00ading. All in all, the empir\u00adi\u00adcal study has shown that hid\u00adden cham\u00adpi\u00adons are an inter\u00adest\u00ading and despite many par\u00adal\u00adlels a mul\u00adti\u00adfac\u00adeted group of com\u00adpa\u00adnies which future devel\u00adop\u00adment could be observed curi\u00adous\u00adly. If one tracked the results of the sur\u00advey hid\u00adden cham\u00adpi\u00adons seems despite their low lev\u00adel of aware\u00adness be able to claim them\u00adselves in the so-called \u201cwar for tal\u00adent\u201d. What is more, the results allow the con\u00adclu\u00adsion that they rec\u00adog\u00adnize trends like for exam\u00adple the increas\u00ading dig\u00adi\u00adti\u00adza\u00adtion very ear\u00adly and ini\u00adti\u00adate the appro\u00adpri\u00adate mea\u00adsures. How\u00adev\u00ader, this is not real\u00adly sur\u00adpris\u00ading if one con\u00adsid\u00ader that the char\u00adac\u00adter\u00adis\u00adtic of hid\u00adden cham\u00adpi\u00adons to pre\u00adpare them\u00adselves again and again for new cir\u00adcum\u00adstances and to be often\u00adtimes the pio\u00adneer leads to their out\u00adstand\u00ading suc\u00adcess and will also secure it in future. The ques\u00adtions occurs how hid\u00adden cham\u00adpi\u00adons will design their human resources mar\u00adket\u00ading in future, espe\u00adcial\u00adly under con\u00adsid\u00ader\u00ada\u00adtion of devel\u00adop\u00adments inde\u00adpen\u00addent of the com\u00adpa\u00adny like for exam\u00adple the increas\u00ading dig\u00adi\u00adti\u00adza\u00adtion and glob\u00adal\u00adiza\u00adtion and the fact that cur\u00adrent\u00adly with the after the year 1980 born peo\u00adple, also the so-called \u201cGen\u00ader\u00ada\u00adtion Y\u201d, a new gen\u00ader\u00ada\u00adtion with dif\u00adfer\u00adent val\u00adues and ideas enters the labor mar\u00adket. Con\u00adclud\u00ading you can say that hid\u00adden cham\u00adpi\u00adons are posi\u00adtioned absolute\u00adly sat\u00adis\u00adfy\u00ading with their activ\u00adi\u00adties in the field of human resources mar\u00adket\u00ading, these activ\u00adi\u00adties have start\u00aded to bear fruit, but nev\u00ader\u00adthe\u00adless hid\u00adden cham\u00adpi\u00adons have always an eye to the future, do not rest on achieve\u00adments and face the chal\u00adlenges of the cur\u00adrent and future sit\u00adu\u00ada\u00adtion in the labor mar\u00adket.<\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One term, which is dis\u00adcussed repeat\u00aded\u00adly in many expert dis\u00adcus\u00adsions and is gen\u00ader\u00adal\u00adly dis\u00adcussed in the labor mar\u00adket, is the lack of spe\u00adcial\u00adists. Among oth\u00ader things, it is traced back to the falling birth rate since the year 1985 and the there\u00adof result\u00ading demo\u00adgraph\u00adic change. The decline of births and the shift of the age \u2026 Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight"],"_links":{"self":[{"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/media\/414"}],"wp:attachment":[{"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poschenrieder-consulting.eu\/en\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}